Super Bowl LV: “Stand By Me”
Documentary Short
The NFL and CBS Sports wanted to open Super Bowl LV with a film that honored the essential workers of the COVID-19 pandemic. The film needed to maintain high cinematic quality despite restrictions to traditional filmmaking caused by lockdown events.
Based on livestreaming and broadcast production techniques, George Mihaly developed remote camera kits that enabled direct eye contact interviews and seamless communication between off-site CBS Sports directors and on-site production team members and interviewees.
The film was viewed live by 96.4 million people during Super Bowl LV and won the 2021 Sports Emmy for “Outstanding Opening/Tease”.
Meta: Let Me Explain!
News Program
Meta’s Communications Department wanted to create an episodic news show to give company employees and public users a digestible way to understand the development of new and existing products. The challenge to production was that access to offices and film studios was restricted due to Covid-19.
To allow the show’s host to film from their home office, George Mihaly developed a custom home production studio with remotely operated camera, lighting, audio, and teleprompter systems. Production was done with an entirely off-site crew and Meta producers tuning in remotely.
Animation and editing by BIEN and executive producing supported by Only Today.
Teton Bros for Polartec: The Search for Kinobi
Brand Film
Polartec, the original manufacturer of fleece, commissioned an adventure film with an outdoor apparel brand in the Japanese backcountry.
Story Firm produced and directed the origin story of Teton Bros, a Polartec brand partner. Filming was done in the village and mountains of Hinoemata in Fukushima Prefecture.
Meta Health Summit 2022
Virtual Event
Meta wanted to create a virtual event to showcase global health leaders during the Covid-19 pandemic.
Story Firm’s Director, George Mihaly, led remote filming productions with global health officials in Switzerland with the World Health Organization, Indonesia with the Health Minister, Nepal with a Senior Advisor at Unicef, and other healthcare professionals in South Africa, Thailand, Singapore, Kenya, and Belgium.
One Medical
Brand Film
When One Medical expanded service locations during the Covid 19 pandemic, they approached agency partner Only Today for creative production to help tell the stories of its practitioners. To ensure technical consistency, Only Today brought on George Mihaly to provide cinematic remote filming solutions.
George led creative strategy for remote filming, provided remote camera kits, and remotely supervised production.
The brand film was distributed across digital channels including One Medical's YouTube Channel and was later incorporated into a content series used for investor relations prior to One Medical’s acquisition by Amazon, Inc in 2022.
Perricone MD
Brand Film
Perricone MD asked Story Firm to create content for the launch of their No Makeup Makeup line.
We produced, directed, and edited a series of customer testimonials that successfully helped launch their new line and positively impacted sales at Sephora, Ulta, and other major beauty supply retailers.
Facebook Communities Summit 2022
Virtual Event
Facebook’s Groups and Communities Program has been a driver of user growth since its inception. To celebrate the program and announce new product features, Facebook hosted the Communities Summit 2022 Event across 6 regions and in 4 languages (English, Spanish, Portuguese, and German).
Story Firm’s Producer and Director, George Mihaly lead remote productions for group leaders, Facebook team members, and group admins across the globe. Filming locations included United States, Germany, Argentina, Mexico, Brazil, Philippines, Singapore, Thailand, Egypt, United Arab Emirates, England, Australia, France. Additionally, custom camera and teleprompter dropkits were also developed and used for filming sessions across the United States.
The main event and regional events totaled 2 million views.
Playing With Fire: The Documentary
Documentary Feature
George Mihaly was a cinematographer for “Playing With Fire”, a personal finance documentary about Scott Rieken’s family’s journey towards financial independence. Filming included interviews with Vicki Robin, J.D. Roth, Mr. Money Mustache, and J. L. Collins among others.
“U.S. News & World Report named the film a “Top 10 Best Finance Movies of the Decade”. The documentary was featured by USA Today, NY Times, The Guardian, Business Insider, Forbes, and NPR.
Fifine Microphone Setup Guide
YouTube Tutorial
George Mihaly created a tutorial for how to set up and use a low-cost USB microphone made by the company Fifine. The tutorial has over 55,000 views on YouTube and was recommended by the manufacturer.
Comments on YouTube include:
“I've never commented on a youtube video in my life... but I thought that this was SO well made, concise and helpful, so, just gotta say thank you very much!”
“This is the most detailed tutorial I've ever watched. Especially with those lables of what microphone you speak to. Love it.”
“You're a lifesaver, George. Thank you for keeping the instructions simple.”